Building Customer-Centric Relationships

Building Customer-Centric Relationships


Confidence in Customer Relationships:

  • Build the confidence to connect with clients on a personal level.
  • Master the art of crafting conversations that resonate.
  • Developing a growth mindset and embracing challenges as opportunities.

Effective Sales Techniques:

  • Learn how to provide choices that reflect your clients' needs and wants.
  • Acquire skills to guide your clients towards multiple pair purchases.

Tailored Customer Interaction:

  • Develop techniques to provide solutions for various activities and occasions.
  • Enhance customer satisfaction by offering suitable eyewear for different needs.

Trust and Long-Term Loyalty:

  • Understand the significance of trust and likability in building relationships.
  • Cultivate lasting connections that extend beyond individual transactions.

Investing In Employee Growth:

This training day includes a full-day immersive experience, expert guidance, interactive learning materials, and the "Building Relationships" workbook.

This course is not just about learning; it's about transforming an approach to customer relationships and aligning with the ethos of creating strong, lasting connections in the optical industry.


It is a day of exploration, skill-building, and camaraderie as we embark on the journey of "Building Customer-Centric Relationships."

Together, we'll lay the foundation for success in the sales journey, where customer trust, satisfaction, and multiple pair purchases reign supreme.


Who should Attend?


  • all members of the practice team

Course Dates

  • Birmingham - Monday 20th November 2023
  • London - Tuesday 21st November 2023

Your Investment


  • £300.00 plus vat (Early Bird - £240 plus vat if booked 3 weeks before event)

So What's Included?

Comprehensive workbook, lunch, refreshments and all the necessary support materials

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